2 résultat(s) recherche sur le tag 'Ford Motor Company'

Buyology / Martin Lindstrom

Public ISBD Titre : Buyology : How everything we believe about why we buy is wrong Type de document : texte imprimé Auteurs : Martin Lindstrom, Auteur Editeur : London [UK] : Random House Année de publication : 2009 Collection : Business Books Importance : 240 p Note générale : 04.03.LIN Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Neuromarketing  Publicité  Entreprises  Abercrombie & Fitch  Apple  Industrie automobile  Marques commerciales  Ford Motor Company  Media  Pepsi-Cola Company  Philip Morris  Distribution  Industrie du tabac  Industrie des communications Index. décimale : 04.03 Gestion Résumé : How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. Buyology : How everything we believe about why we buy is wrong [texte imprimé] / Martin Lindstrom, Auteur . - London (UK) : Random House, 2009 . - 240 p. - (Business Books) . 04.03.LIN Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Neuromarketing  Publicité  Entreprises  Abercrombie & Fitch  Apple  Industrie automobile  Marques commerciales  Ford Motor Company  Media  Pepsi-Cola Company  Philip Morris  Distribution  Industrie du tabac  Industrie des communications Index. décimale : 04.03 Gestion Résumé : How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

The truth about markets / John Kay

Public ISBD Titre : The truth about markets : Their genius, their limits, their follies Type de document : texte imprimé Auteurs : John Kay, Auteur Editeur : Allen Lane Année de publication : 2003 Importance : 496 p. Langues : Anglais (eng) Catégories : Finances internationales Tags : Finances  Politique économique  Nouvelle économie  Marchés  Compétitivité  Entreprises  General Electric  Morris Motors  Coca-Cola Corporation  Ford Motor Company  Industrie pharmaceutique  Royaume-Uni  Etats-Unis  Pays en développement Index. décimale : 02.01 Finances Résumé : In the 1980s America won the cold war. In 1989 the Berlin Wall fell. The decade that followed proved one of the most extraordinary periods in economic history. The American business model — the unrestrained pursuit of self-interest, market fundamentalism, the minimal state and low taxation — offered its followers the same certainties that Marxism had given its own adherents over the previous century. There was a New Economy. But it was all to end in a frenzy of speculation, followed by recrimination and self-doubt. Corporations that had never earned a cent of profit, and never would, were sold to investors for billions of dollars. Corporate executives would fill their pockets and invent revenues and profits to support their accounts of their own genius. And every international economic meeting would be besieged by demonstrators. In this ambitious and wide-ranging book, John Kay unravels the truth about markets. He explains why market economies outperformed socialist or centrally directed ones, but also why the imposition of market institutions often fails. Kay’s search for the truth about markets takes him from the shores of Lake Zurich to the streets of Mumbai, through evolutionary psychology and moral philosophy, to the flower market at San Remo and Christies’ saleroom in New York. Through this range of material he shows that market economies function because they are embedded in a social, political and cultural context, and cannot work otherwise. The Truth about Markets examines the big questions of economics — why some countries and peoples are rich, and others poor; why businesses succeed and fail; the scope of markets and their limits. Witty yet profound, immersed in the most recent economic thinking yet completely accessible, it is both a tract for our times and a text for a new political economy. The truth about markets : Their genius, their limits, their follies [texte imprimé] / John Kay, Auteur . - UK : Allen Lane, 2003 . - 496 p. Langues : Anglais (eng) Catégories : Finances internationales Tags : Finances  Politique économique  Nouvelle économie  Marchés  Compétitivité  Entreprises  General Electric  Morris Motors  Coca-Cola Corporation  Ford Motor Company  Industrie pharmaceutique  Royaume-Uni  Etats-Unis  Pays en développement Index. décimale : 02.01 Finances Résumé : In the 1980s America won the cold war. In 1989 the Berlin Wall fell. The decade that followed proved one of the most extraordinary periods in economic history. The American business model — the unrestrained pursuit of self-interest, market fundamentalism, the minimal state and low taxation — offered its followers the same certainties that Marxism had given its own adherents over the previous century. There was a New Economy. But it was all to end in a frenzy of speculation, followed by recrimination and self-doubt. Corporations that had never earned a cent of profit, and never would, were sold to investors for billions of dollars. Corporate executives would fill their pockets and invent revenues and profits to support their accounts of their own genius. And every international economic meeting would be besieged by demonstrators. In this ambitious and wide-ranging book, John Kay unravels the truth about markets. He explains why market economies outperformed socialist or centrally directed ones, but also why the imposition of market institutions often fails. Kay’s search for the truth about markets takes him from the shores of Lake Zurich to the streets of Mumbai, through evolutionary psychology and moral philosophy, to the flower market at San Remo and Christies’ saleroom in New York. Through this range of material he shows that market economies function because they are embedded in a social, political and cultural context, and cannot work otherwise. The Truth about Markets examines the big questions of economics — why some countries and peoples are rich, and others poor; why businesses succeed and fail; the scope of markets and their limits. Witty yet profound, immersed in the most recent economic thinking yet completely accessible, it is both a tract for our times and a text for a new political economy.