4 résultat(s) recherche sur le tag 'Industrie du tabac'

Als de rook om je hoofd is verdwenen

Public ISBD Titre : Als de rook om je hoofd is verdwenen Type de document : texte imprimé Editeur : Groupe de Recherche pour une Stratégie économique Alternative (GRESEA) Année de publication : 1980 Présentation : Fiches Note générale : ARCH.MM/1980 nl Langues : Néerlandais (dut) Catégories : ARCHIVES Tags : Sociétés transnationales  Industrie du tabac  Santé  Emploi Résumé : Deze 15 technische steekkaarten die bepaalde problemen rond de tabakhandel en -industrie verder uitdiepen, begeleiden een diamontage van 12' bestemd voor jongeren van 15 tot 18 jaar en voor een volwassen publiek Als de rook om je hoofd is verdwenen [texte imprimé] . - [S.l.] : Groupe de Recherche pour une Stratégie économique Alternative (GRESEA), 1980 . -  : Fiches. ARCH.MM/1980 nl Langues : Néerlandais (dut) Catégories : ARCHIVES Tags : Sociétés transnationales  Industrie du tabac  Santé  Emploi Résumé : Deze 15 technische steekkaarten die bepaalde problemen rond de tabakhandel en -industrie verder uitdiepen, begeleiden een diamontage van 12' bestemd voor jongeren van 15 tot 18 jaar en voor een volwassen publiek

L'empire de la cigarette

Public ISBD Titre : L'empire de la cigarette Type de document : texte imprimé Editeur : Groupe de Recherche pour une Stratégie économique Alternative (GRESEA) Année de publication : 1980 Présentation : Fiches Note générale : ARCH.MM/1980 Langues : Français (fre) Catégories : ARCHIVES Tags : Sociétés transnationales  Industrie du tabac  Santé  Emploi Résumé : Fiches techniques qui accompagnent un montage dia de 12' autour du secteur du tabac et destinées aux jeunes de 15-18 ans ainsi qu'aux adultes L'empire de la cigarette [texte imprimé] . - [S.l.] : Groupe de Recherche pour une Stratégie économique Alternative (GRESEA), 1980 . -  : Fiches. ARCH.MM/1980 Langues : Français (fre) Catégories : ARCHIVES Tags : Sociétés transnationales  Industrie du tabac  Santé  Emploi Résumé : Fiches techniques qui accompagnent un montage dia de 12' autour du secteur du tabac et destinées aux jeunes de 15-18 ans ainsi qu'aux adultes

Buyology / Martin Lindstrom

Public ISBD Titre : Buyology : How everything we believe about why we buy is wrong Type de document : texte imprimé Auteurs : Martin Lindstrom, Auteur Editeur : London [UK] : Random House Année de publication : 2009 Collection : Business Books Importance : 240 p Note générale : 04.03.LIN Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Neuromarketing  Publicité  Entreprises  Abercrombie & Fitch  Apple  Industrie automobile  Marques commerciales  Ford Motor Company  Media  Pepsi-Cola Company  Philip Morris  Distribution  Industrie du tabac  Industrie des communications Index. décimale : 04.03 Gestion Résumé : How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. Buyology : How everything we believe about why we buy is wrong [texte imprimé] / Martin Lindstrom, Auteur . - London (UK) : Random House, 2009 . - 240 p. - (Business Books) . 04.03.LIN Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Neuromarketing  Publicité  Entreprises  Abercrombie & Fitch  Apple  Industrie automobile  Marques commerciales  Ford Motor Company  Media  Pepsi-Cola Company  Philip Morris  Distribution  Industrie du tabac  Industrie des communications Index. décimale : 04.03 Gestion Résumé : How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

The smoke ring / Peter Taylor

Public ISBD Titre : The smoke ring : tobacco, money & multinational politics Type de document : texte imprimé Auteurs : Peter Taylor, Auteur Editeur : Sphere Books Limited Année de publication : 1985 Importance : 360 p Présentation : 04.02.TAY Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Industrie du tabac  Sociétés transnationales  Grande Bretagne Index. décimale : 04.02 Entreprises Résumé : Tobacco was listed as a drug in the 1890 edition of the US Pharmacopeia, the official compendium of drug standards for the United States, but was dropped from the 1905 edition and never reappeared. According to political legend, tobacco was banished from the pages of the Pharmacopeia in exchange for the votes of tobacco state congressmen for the original Food and Drug Act.1 Eighty years later, in the words of Peter Taylor, "the [tobacco] problem remains political." Taylor is a British investigative journalist with five film documentaries on the smoking issue to his credit. The best known of these is Death in the West, which featured interviews with six real cowboys in the American West dying of lung cancer or emphysema. After its first showing on British television in 1976, the Philip Morris tobacco company filed an injunction, and the film was locked in a vault under court order. The smoke ring : tobacco, money & multinational politics [texte imprimé] / Peter Taylor, Auteur . - [S.l.] : Sphere Books Limited, 1985 . - 360 p : 04.02.TAY. Langues : Anglais (eng) Catégories : Entreprises multinationales Tags : Industrie du tabac  Sociétés transnationales  Grande Bretagne Index. décimale : 04.02 Entreprises Résumé : Tobacco was listed as a drug in the 1890 edition of the US Pharmacopeia, the official compendium of drug standards for the United States, but was dropped from the 1905 edition and never reappeared. According to political legend, tobacco was banished from the pages of the Pharmacopeia in exchange for the votes of tobacco state congressmen for the original Food and Drug Act.1 Eighty years later, in the words of Peter Taylor, "the [tobacco] problem remains political." Taylor is a British investigative journalist with five film documentaries on the smoking issue to his credit. The best known of these is Death in the West, which featured interviews with six real cowboys in the American West dying of lung cancer or emphysema. After its first showing on British television in 1976, the Philip Morris tobacco company filed an injunction, and the film was locked in a vault under court order.